Here are 10 ways to promote your blog or website offline. The web is full of articles on how to promote your website online. You can do SEO (search engine optimization), you can swap links, do PPC ads, create youtube videos, banner ads, and all sorts of creative things to increase your traffic.
So I thought I would list a few easy ways to promote your blog or website offline. I don’t think anyone should underestimate these methods.
How to Promote Your Blog or Website Offline: 10 Tips for Blog Promotion
- Return Address on Letters in Mail–Write your blog URL or domain name above your name on the return address of letters you mail. You might be surprised that you will get hits this way. Just add it to your Christmas cards, bills, postcards, and any other materials you send. This is a quick and effective way to get a few visitors. I also do this with my shipments for eBay and Amazon.
- Bumper Stickers or Car Logos–How many hundreds of cars (or even thousands) pass you each week? What about each month? You could easily attract more business by displaying your URL or domain name on a catchy bumper sticker. Or heck, why not paint the whole car in a dramatic way to promote your site?
- Wear Clothes with Logos–Create an awesome T-shirt, hat, etc. that advertises your blog or website. You can easily create your own by getting iron-on transfer paper from Walmart. If you don’t feel up to it, you can always hire a local company to create this for you at a low cost. Just wear it out in public as much as possible. You may be surprised that this can gather you some traffic.
- Radio Advertise–Don’t ever underestimate the amount of traffic a good radio advertisement can get you. People listen to the radio all the time, and many successful website owners also have a lot of radio exposure driving traffic to their blogs/websites.
- Give Away Freebies–People love getting free stuff. You can create a lot of pens, refrigerator magnets, LED lights, and other inexpensive gadgets bearing your blog or website’s domain name (or URL). People always love free stuff, and perhaps a person will use the pen and decide to check out your blog…you never know.
- Speaking Events–Like speaking? You can easily be a guest speaker at seminars, local colleges, and more. Go to local blog conventions, talk to people at your local colleges, and more. You could always do a presentation on blogging (or about your blog or website’s niche), and promote your site. This can be a great way to raise awareness of your site.
- Fliers Still Work–If you have a blog or website that offers valuable information, a service, or a product–then don’t underestimate the power of fliers. You can create fliers for very little cost, and hang them around local colleges, retail stores, parks, and more. This may seem old-fashioned, but people do still pay attention to fliers. So you could always create a compelling flier that stands out, and distribute it everywhere possible.
- Write a Book–Just think of all of the hits you could gain from publishing a book with your domain and URL promoted in it? I am sure that this could get you a lot of traffic. So if you are in the process of writing a book (either fiction or nonfiction), don’t forget to promote your websites or blogs in the book.
- Business Cards–It may sound a little cheesy, but business cards are pretty cheap. You can often get thousands made for $50 or so. Create an awesome business card with a logo, place your domain/URL on it, and off you go. Hand them out to everyone you meet anywhere. Also, you can put them up just like fliers at local places. You may be able to drum up some traffic this way.
- Creativity-Think Outside the Box–Don’t give up on creative ways to promote your blog or website offline. Taking a trip to the beach? Go write your domain in the sand in the sand. Own a farm, create a crop circle. See a tornado, take a picture and submit it to your local weather station with your domain on it. Have a house? Mow your domain into your grass.
Okay, some of the ideas in number 10 are a little weird, but you get the idea. There are countless ways to promote your blog and build your brand OFFLINE. People are usually so focused on things like SEO and so forth. Yes, seo is important, but you shouldn’t neglect easy and inexpensive ways to promote your blog to others.